tag:blogger.com,1999:blog-14529833992778140922024-03-14T03:15:27.029-07:00Realtalk for Business and TechnologyTimhttp://www.blogger.com/profile/02320500967642559065noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-1452983399277814092.post-65641557295059103702014-08-28T04:38:00.000-07:002014-08-30T05:16:15.403-07:00Impacts of marketing in Kenya<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;"> Marketing has negatively affected
socio-economic development in Kenya in a number of ways:<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;"> Price
mechanism has negatively impacted rural poor and slum dwellers in urban areas i.e.
the free market has led to high prices of goods and services making the less
fortunate unable to afford. most product produced by companies. The products are packed in
big sizes which the poor and slum dwellers cannot afford and if packed in
smaller sizes the production cost still makes the prices unaffordable.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;"> Poor
distribution of products has resulted in hunger in some areas and waste of
unprocessed foods in others. Intermediaries in the distribution channel cause delays in the distribution process leading to the products going bad before they reach the consumer.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;"> Inadequate
or total lack of market information has adversely affected small-scale farmers
and micro and small scale (jua kali) firms. Lack of marketing information or
strategic marketing intelligence makes it hard for the SME to know what the
market needs are and any other changes that might be happening in the future.
Firms that do not have well established marketing research departments are likely to
suffer due the ever changing external environment.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;"> Inadequate
consumer education by marketers has impacted negatively on consumers who are
not willing to consume products which are not their traditional staple foods.
For instance in insurance products, most people buy the cover without proper
knowledge of its legal implications when it comes to compensation. The client might not get what they expected which is as a
result of not being provided with adequate information by the marketer. In the case of Credit cards, clients or subscribers use the
cards without proper education and control leading to impulse buying. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;"> International
marketing has negatively affected Kenya’s exports especially in primary goods and
resulted in relatively higher import prices.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;">Increased
competition has led to demise of some firms in Kenya. Examples? For instance in
the transport industry there is high level competition which sometimes unethical. This has led to some companies leaving the market i.e. the Akamba
Bus Service, Shaggy bus services, Stage coach amongst others.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="line-height: 150%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;"> Increased
pollution and degradation of physical environment (because of failure to adopt
green marketing strategies).There is high growth of ICT in Kenya which has led
to increased use of electronic gadgets. This has led to mass e-waste dumping which is currently posing a great challenge to the government when it comes to their disposal.</span><span style="font-family: Times New Roman, serif; font-size: 12pt;"><o:p></o:p></span></span></div>
Timhttp://www.blogger.com/profile/02320500967642559065noreply@blogger.com0tag:blogger.com,1999:blog-1452983399277814092.post-22453887825342932922014-08-28T04:35:00.000-07:002014-08-30T06:49:35.486-07:00Importance of Marketing to socioeconomic development<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;"> Marketing
creates employment, as a profession it can create jobs like advertising
manager, public relations manager, media planning manager, sales strategy
manager, brand managers etc.</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;"> Marketing
raises people’s standards of living, marketing can raise the standard of living
of both the marketer and the consumers since they will have proper knowledge of
the product they are consuming through marketing.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;"> Marketing
pays for most of the entertainment and news that the mass media provides to the
public. Through the huge marketing budget that most established companies have,
marketing is able to pay for all its personnel and activities that goes around the
marketing processes. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 150%;"> Marketing
facilitates international trade , through marketing international companies are
able to find markets for their products and services, many firms are now able to
compete both locally and </span><span style="line-height: 24px;">internationally</span><span style="line-height: 150%;"> through marketing of their products and
services.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;"> Marketing
leads to improvement of infrastructure .i e for banking industry where they
have more teller points, more services like mobile banking, cash point to
attract more clients to their services and products.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;"> Marketing
improves social economic status of the citizens, marketing helps to raise the standards of living of the marketers as professionals and it also improves the lives of the
consumers as they are now consume more competitive products and enjoy better quality services<b>.<o:p></o:p></b></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;"> Information
generation is a strategic role of marketing. Through marketing, information
about the product i.e. benefits, usage, expiry dates, is given which makes the
consumer knowledgeable about the product. Marketing departments can also have their marketing intelligence/research units gather information on what is happening in the market. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;"> Marketing
makes possible the availability of the much needed foreign exchange. By
engaging in both export and import trade a country is able to have a balanced
foreign account thereby meeting its foreign exchange needs.</span><br />
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 150%;"> </span><span style="line-height: 150%;">Marketing
provides incentives for innovativeness, inventions and efficiency.</span></span></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 150%;"> Marketing
provides entrepreneurial talents/ opportunities especially for the small-scale
market intermediaries. Marketing as a profession has created many
entrepreneurs, e.g. in the media industry we have many advertising agencies
owned by many </span><span style="line-height: 24px;">Kenyan</span><span style="line-height: 150%;"> entrepreneurs like Aegeis and Saracen. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;"> Marketing
leads to accumulation of capital through enhanced savings, for instance in the
financial sector i.e. the banks and insurance companies give very good
incentives to attract many client to do savings with them, e.g. Faulu bank, this has been achieved through marketing of these products and services.</span></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 150%;"> Marketing
stimulates demand which in turn enhances production and increased utilization
of resources. Through sales promotions, advertising, CSR, PR activities product
and services consumption is highly enhanced. This helps in providing information about the product and in turn</span><span style="line-height: 150%;"> influencing the consumer purchasing decisions</span></span><b style="line-height: 150%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">.</span><span style="font-family: Times New Roman, serif; font-size: 12pt;"><o:p></o:p></span></b></div>
Timhttp://www.blogger.com/profile/02320500967642559065noreply@blogger.com0tag:blogger.com,1999:blog-1452983399277814092.post-66510895137285626802014-08-28T04:31:00.000-07:002014-08-30T05:16:38.392-07:00Kenya vision 2030 political pillar<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;">Political Pillar<u><o:p></o:p></u></span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;">The
Political Pillar of Vision 2030 objective is to move to the future as one
nation and envisions a democratic system that is issue based; people centered,
results oriented, and are accountable to the public. It targets five main
areas: The rule of law – the Constitution of Kenya, electoral and political
processes, democracy and public service delivery, transparency and
accountability, and security, peace building and conflict management<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;">Rule
of Law. Kenya’s 2010 constitution provides for increased accountability and
transparency to combat pervasive corruption, but no top officials have been
successfully prosecuted for corruption since 2002<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;">Electoral
and Political Processes. The first application of technology in the 2013
elections aimed to guarantee the integrity of the voter register through the
use of a Biometric Voter Registration system that was acquired at a cost of 95
million USD.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;">Democracy
and Public Service Delivery<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;">Transparency
and Accountability. The police, the judiciary, and the Ministry of Defense have
been identified as some of the country’s most corrupt institutions. Although
the judiciary is independent, the courts are understaffed and underfinanced,
leading to delays.<o:p></o:p></span></div>
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="line-height: 150%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">Security,
Peace-Building and Conflict Management. In September 2013, it suffered its
largest terrorist attack since the 1998 U.S. embassy bombing.</span><span style="font-family: Times New Roman, serif; font-size: 12pt;"><o:p></o:p></span></span></div>
Timhttp://www.blogger.com/profile/02320500967642559065noreply@blogger.com0tag:blogger.com,1999:blog-1452983399277814092.post-84667235156458191822014-08-28T04:29:00.000-07:002014-08-30T05:18:09.902-07:00Kenya Vision 2030 social pillar<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;">Social Pillar<u><o:p></o:p></u></span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;">The
Social Pillar of Vision 2030 has the objective of improving the quality of life
for all Kenyans. It aims to do this by targeting human and social welfare
programs, specifically: education and training, health, environment, housing
and urbanization, children and social development, and youth and sports.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;">Education
and Training, many educational institutions opening up at all levels offering
both local and international curriculum to fit the needs of the learners, e g
very many universities have come up with evening classes to cater for the needs
of the working class who are not available during the day this has been
enhanced through marketing,<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;">The
Health Sector, marketing has led to improvement of services offered at both
private and public health facilities through competition.eg cancer centers and
proper awareness on various health issues for instance healthy eating a program
on NTV Sunday morning.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;">The
Environment, Waste management system, rehabilitation and Protection of
Indigenous Forests in Five Water Towers preparation of a National Spatial Plan,
Secure Wildlife Corridors and Migratory Routes<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;">Housing
and Urbanization, Producing 200,000 Housing Units Annually by 2012 under Public
Private Partnerships (PPPs) and Other Initiatives Establish Housing Technology Centers
in Each Constituency Installation of Physical and Social Infrastructure in
Slums in 20 Urban Areas Enacting Housing Bill, 2006 to Legislate for a One-Stop
Housing Development Approvals Mechanism Develop an Integrated Growth and
Development Strategy for Six Metropolitan Regions.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;">Gender,
Youth and Vulnerable, Women and youths
Enterprise Fund, Establishment of Consolidated Social Protection Fund,
Representation of People with Disabilities in Decision Making Process ,Gender
Mainstreaming, Affirmative Action Policy Gender Disaggregated Data,
Implementation of Disability Fund<o:p></o:p></span></div>
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="line-height: 150%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">Equity
and Poverty.Poverty levels remain high in Kenya. The country is unlikely to
meet the millennium development goal (MDG) to halve extreme poverty by 2015.
The most recent data suggests roughly 45% of the population lives on less than
$1.25 a day, and more than 65% on less than $2.</span><span style="font-family: Times New Roman, serif; font-size: 12pt;"><o:p></o:p></span></span></div>
Timhttp://www.blogger.com/profile/02320500967642559065noreply@blogger.com0tag:blogger.com,1999:blog-1452983399277814092.post-11466572505379412442014-08-28T04:26:00.000-07:002014-08-30T05:18:59.673-07:00Thematic Overview of Kenya Vision 2030 (Economic pillar)<div class="MsoNormal" style="line-height: 150%; margin-left: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 150%; text-indent: -0.25in;"><span style="line-height: normal;"> </span></span><b style="line-height: 150%; text-indent: -0.25in;"><span style="line-height: 150%;">Economic Pillar. </span></b></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 150%;"> The Economic Pillar is seeking to achieve growth in
the Gross Domestic Product of 10 percent by 2012. The economic areas that the
Vision 2030 is targeting are: tourism, agriculture, wholesale/retail trade,
manufacturing, IT enabled services, and Financial Services.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 150%;">•<span style="line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 150%;">Tourism,
marketing has boosted the image of existing tourism attraction spots hence more
foreign and local tourist which in turn
has led to more businesses opening up in the tourism and hotel industries,
Development of Resort Cities, Underutilized Parks Initiative, Development of
Niche Products, Meetings, Incentives, Conferences and Exhibitions (MICE)Premium
Parks Initiative. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 150%;">•<span style="line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 150%;">Increasing
value in Agriculture, for example
Kenchic have improve the way they do their packaging of the product to
appeal to both the local and foreign
market through marketing<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 150%;">•<span style="line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 150%;">A better and
more Inclusive wholesale and retail,
Trade Sector Creation of Producer Business Groups Building ‘Tier 1’
Markets Wholesale Hub,<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 150%;">•<span style="line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 150%;">Manufacturing
for the Regional Market, with the strengthening up of the East African
community, marketing has enhanced regional trade there by producing better and
more improved products and services that can compete in the regional market.</span></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 150%;">•<span style="line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 150%;">Financial
Services, International Financial Centre, Deepening of Capital Markets. More
and more financial institutions coming up and offering wide range of products
and services e.g. LPO financing for tenders, Chama accounts for women and youth
groups. Business financing, flexible loans and mortgage. Amongst others<b><u>.</u></b></span></span></div>
Timhttp://www.blogger.com/profile/02320500967642559065noreply@blogger.com0tag:blogger.com,1999:blog-1452983399277814092.post-1787675603893578382014-08-24T23:26:00.001-07:002014-08-30T05:19:20.479-07:00Use of outside research firms<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Meaning of outside research: Outside research involves the
procurement of research and to some extent development services from other
firms. These firms are specialized and have expertise in the <a href="http://en.wikipedia.org/wiki/Research" target="_blank">research field</a>
given their exposure in running projects which is their core business.</span></div>
<div class="MsoNormal">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large;">Benefits:<o:p></o:p></span></b></div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="font-family: Times, Times New Roman, serif; font-size: large;">Reduced bias due to group thinking- The problem of using
internal research or in house research is that the process and the result may
be biased and subjected to other staff being unable to challenge ideas or
opinions of their superiors thus subjecting the entire process to mob mentality
and sycophancy. Outside research reduces this bias because the information they
gather is what they report and this is not influenced by the executives at the
firm.</span></li>
<li><span style="font-family: Times, Times New Roman, serif; font-size: large;">Proprietary software and systems resources highly qualified
researchers- Due to concentration and specialization outside research firms
will over the years discover new valuable processes and softwares that may
improve the reliability and validity of research. These systems will be
patented and thus to access these resources the only option would be to procure
their services.</span></li>
<li><span style="font-family: Times, Times New Roman, serif; font-size: large;">The ability to cover more ground- Outside research firms has
invested in human resources and systems to ensure they perform the research
function efficiently. Thus they are able to utilize a large number of human
resources to conduct the research and so in turn speeding up the process.</span></li>
<li><span style="font-family: Times, Times New Roman, serif; font-size: large;">Provides time to internal staff to concentrate on other
tasks core business- By procuring outside research the internal research
department would concentrate on formulating projects to pursue. Thus they will
be available for creative purposes and the performance of the actual research
process can then be outsourced.</span></li>
<li><span style="font-family: Times, Times New Roman, serif; font-size: large;">Ability to gather specialist expert opinions- given their
existence in the research field outside research firms develop valuable
networks of opinion leaders and experts who they can easily source information
from faster than an internal research firm could.</span></li>
<li><span style="font-family: Times, Times New Roman, serif; font-size: large;">Obtain outside opinion which you can use to build on
internal knowledge- Outside research firms facilitate information sharing
between the company and themselves. The benefit to the company is that they
would notice or be informed on other ideas originating from the research firm
that they may not have thought of in the first place.</span></li>
</ul>
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span>
<div class="MsoNormal">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large;">Disadvantages:<o:p></o:p></span></b></div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="font-family: Times, Times New Roman, serif; font-size: large;">Rigid guidelines and requirements may not move at the same
pace as the org- Outside research firms has their way of doing things and this
makes them very rigid. This may be seen through resource need whereby they may
need more that the company can provide and they may not offer customizations
because of their internal procedures.</span></li>
<li><span style="font-family: Times, Times New Roman, serif; font-size: large;">Lacks an opportunity for internal customization where the
marketing staff can discuss features with engineering to see what is viable-
Internal research has the ability to consult with different other departments
on a one on one basis to know what is possible and what may take time to
achieve thus providing a better outlook and direction of the research in
real-time.</span></li>
<li><span style="font-family: Times, Times New Roman, serif; font-size: large;">Inability to Act on info instantly as it comes up through the
research-some of the information that comes up during a research may require
immediate attention or action. Thus an internal research department would
quickly deliver this information to concerned parties for expeditious action.</span></li>
<li><span style="font-family: Times, Times New Roman, serif; font-size: large;">Fake results or use outdated information- external research
firms may also offer fake results this is especially if the resources provided
were not enough or they did not perform the service appropriately. Thus to meet
deadlines they may present fabricated data and misguide the company.</span></li>
<li><span style="font-family: Times, Times New Roman, serif; font-size: large;">May be working with your competitor info risk leaks are high-
given that an outside research firms are at liberty to work with any other
company. Chances are they may also be working for your competitor. Information
disclosure becomes an issue and the competition may get information on what the
company is trying to do.</span></li>
</ul>
Timhttp://www.blogger.com/profile/02320500967642559065noreply@blogger.com0tag:blogger.com,1999:blog-1452983399277814092.post-53090554011157750892014-08-24T23:22:00.001-07:002014-08-30T14:28:44.326-07:00Role of information systems in business decision making<div class="MsoNormal" style="line-height: 200%;">
<div class="separator" style="clear: both; text-align: center;">
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<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Access
to information<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;"><a href="http://www.uts.edu.au/future-students/information-technology" target="_blank">Information systems</a>
offer access to information that is needed for decision making. Businesses
collect a lot of information about their environment, customers, and
competitors among others. This information is meant to guide the decision
making process of the business. Information systems will organize this data in
order to simplify and provide for quick access to this information.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Collection
of Data<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Information systems
offer an opportunity to collect, store and process information important in
decision making.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Interpretation
of information<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Information systems
offer decision an opportunity to recognize trends and patterns. This
information helps to guide them in making the right decisions.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Coordination
and collaboration<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Information systems
enable members in the decision making process to collaborate in the process by
providing them with access to information from different locations. This
fosters team work which is essential in effective decision making.</span></div>
<div class="MsoNormal" style="line-height: 200%;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Information
dissemination and presentation<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">An information system
helps in better presentation of information to decision makers and this enables
them to make the appropriate given the interpretation of the information. For
example bar graphs and pie charts created by Microsoft excel<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Before decisions are
made information needs to be shared within the process of decision making and
it is through information systems that this can be achieved efficiently and
effectively<o:p></o:p></span></div>
<div class="MsoListParagraph" style="line-height: 200%; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 200%;">·<span style="line-height: normal;">
</span></span><!--[endif]--><b><i><span style="line-height: 200%;">Difference between structured,
semi-structured and unstructured decisions<o:p></o:p></span></i></b></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Structured
decisions<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Can be described as a
decision whereby all sections of a decision (data, process and evaluation) are
determined. This requires that this type of decision be routine, repetitive
making the process of dealing with it defined and specific. They are decisions
made in clear circumstances.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Unstructured
decisions<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Although similar to the
structured decisions in terms of sections of the decision used there is less
agreement on which data and process to be used. The evaluation aspect of the
decision is also left to qualified individuals within the organization. This
type of decision leaves no room for premeditation of the procedures to be
followed and thus they are made in situations which are unclear and one-shot.</span></div>
<div class="MsoNormal" style="line-height: 200%;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Semi
structured decisions<o:p></o:p></span></b></div>
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span>
<br />
<div class="MsoNormal" style="line-height: 200%;">
<span style="line-height: 200%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">The main difference
with the other types of decisions is that this types leaves room for human
judgment in the decision making process. This type of decision also maintains
some level of agreement between the 3 sections of decision making (data,
process and evaluation)</span><span style="font-family: Times New Roman, serif; font-size: 12pt;"><o:p></o:p></span></span></div>
Timhttp://www.blogger.com/profile/02320500967642559065noreply@blogger.com0tag:blogger.com,1999:blog-1452983399277814092.post-63272906997066487642013-03-24T23:18:00.000-07:002014-08-30T05:20:17.238-07:00Market positioning in the Kenya telecommunication consumer markets<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">The Kenyan
telecommunication industry which features several firms like Safaricom, Airtel
and Orange offer a variety of products and services to their <a href="http://www.tenonline.org/art/mm1/9305.html" target="_blank">target market.</a>
Among some of the services offered include mobile communication, fixed line
communication, data and mobile money services. The firms have continued to
compete by positioning themselves within the market through changes in the
marketing mix elements price, place, product and promotion. The
telecommunication firms seek to offer competitive prices of their products and
services, superior products, stronger networks in terms of distribution and
effective promotion to reach their customer market. This can be best explained
through the following cases of the firms as they interact with their market and
changes they make to ensure they develop and maintain a competitive edge.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Price:
Airtel moves to increase its tariffs<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">In a recent twist of
events Airtel Kenya announced an increase in their prices which will place them
slightly higher than that of the industry leader Safaricom. Although Airtel has
not confirmed a change in strategy this move signifies an attempt to stop the
price war. The move to increase tariffs on its major tariffs (Klub 254 and
Vuka) is likely a result of the need for the firm to invest and improve the
quality of its data products. But the company still maintains the low pricing
strategy on its (Tosha) tariff for competitive advantage on cost leadership
within the customer market. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Product:
Safaricom Product innovation M-PESA/ M-SHWARI<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Safaricom through
introduction of its M-PESA Product placed Kenya on the world map as the first
country in the world to use the service. M-PESA allows its subscribers to use
their mobile phones to access banking services where the user can send and
receive money on their mobile phones. M-SHWARI which is a complementary product
offers the ability to save and earn interest for their users. This shows a commitment by telecommunication
firms to improve their products to attract more customers.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Place:
$293m investment by Safaricom to improve its network coverage<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Safaricom recently
invested $293 million to improve its network and make it the best in the
country. In a statement by its CEO Bob Collymore, the company has increased its
sites to 2,905, 1,604 of these are 3G enabled and this has improved the
distribution of their products and services to reach more customers in the
market.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Promotion:
Digital promotion<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Firms within the
telecommunication are increasing the use of digital platforms for promotion.
All the companies have an online presence through their websites and social
media profiles. They use these platforms to engage with their customers who
prefer interactive channels of promotion instead of the traditional static
methods. Digital platforms have offered the firms an opportunity to interact in
real-time with their customers.</span></div>
<h3>
<span style="font-family: Times, Times New Roman, serif; font-size: large;">
References</span></h3>
<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Thiong’o, P. (2013). Will Airtel kenya’s move to raise call
rates end price wars among telcos?. <i>The
East African.<o:p></o:p></i></span></div>
<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Institute of Developing Economies- Japan External Trade
Organizations. (n.d.). Safaricom Limited</span></div>
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span>
<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Sato, N. (2013). Safaricom in $293m investment to have “best
network in Kenya”. </span><i><span style="font-family: Times, Times New Roman, serif; font-size: large;">Human IPO.</span><o:p></o:p></i></div>
Timhttp://www.blogger.com/profile/02320500967642559065noreply@blogger.com0tag:blogger.com,1999:blog-1452983399277814092.post-68923429185363481802013-01-24T23:14:00.000-08:002014-08-30T08:38:19.572-07:00Business strategy in relation to organizations<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">A strategy is a game
plan used by an organization to achieve its desired objectives within a specified period
of time. <a href="http://www.tutor2u.net/revision_notes_strategy.asp" target="_blank">Strategy</a> is about shaping the future. It is actually the human attempt
to get to desirable ends with available means (McKeown, 2011). It is the
overall scope and direction of a corporation and the way in which its various
business operations work together to achieve particular goals. According to
Porter (1996), “strategy is the creation of a unique and valuable position,
involving a different set of activities”. The word creation in his statement infers
that a strategy involves making choices after evaluating a set of available
actions.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Strategy may be looked
at from two perspectives;<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 200%; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 200%;">1.<span style="line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 200%;">A method or plan chosen to bring about a
desired future, such as achievement of a goal or solution to a problem.<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 200%; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 200%;">2.<span style="line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 200%;">The art and science of planning and
marshalling resources for their most efficient and effective use.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Tactics are employed in
decision making process, to make an accurate forecast of the future of the
business (Masanell & Ricart, 2009). It highlights the core purpose and
objectives of the organization and what exactly needs to be done in order to
realize those goals. Resources necessary are allocated. Tactics are employed to
ensure that the strategy objectives and goals are met.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Values: are the
fundamental beliefs of an entity. They are the principles we use to define that
which is right, good and just. Values provide guidance as we determine the
right versus the wrong, the good versus the bad. They would refer to acceptable
standards within the workspace which govern the behavior of the individuals
within the organization (Putnam, 2011). These values must be within the
organization’s purpose, mission and vision. Ethical considerations that act as
a guide to the behavior and morals of all the stakeholders in the organization
an organization’s values are largely set in its culture and traditions. Organizations
values are the foundation of the organization and are determined by what
customers expect in their day to day interactions with the organization.
Examples include:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 200%; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 200%;">·<span style="line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 200%;">Customer centered care<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 200%;">·<span style="line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 200%;">Empathy<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 200%;">·<span style="line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 200%;">Development<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 200%;">·<span style="line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 200%;">Enthusiasm<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 200%; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 200%;">·<span style="line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 200%;">Partnership<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 200%;">-An </span><span style="line-height: 32px;">organization's</span><span style="line-height: 200%;"> values should be clearly outlined in their mission statement as a way to build
commitment in its adoption within the fabric of the organization.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Values ensure the
health and wellbeing of the firm in the long run.<o:p></o:p></span></div>
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span>
<br />
<div class="MsoNormal" style="line-height: 200%;">
<span style="line-height: 200%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">Concept value of firms
expands beyond economic value to include other forms of value such as employee
value, customer value, supplier value, channel partner value, alliance partner
value, managerial value and societal value.</span><span style="font-family: Times New Roman, serif; font-size: 12pt;"><o:p></o:p></span></span></div>
Timhttp://www.blogger.com/profile/02320500967642559065noreply@blogger.com0tag:blogger.com,1999:blog-1452983399277814092.post-23723066390423929392012-05-26T23:11:00.000-07:002014-08-30T05:21:01.892-07:00Business Product Strategy: A case on Magneto<h4 style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">Product
attributes</span></h4>
<div class="MsoNormal" style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">This would
involve the features or characteristic of the product. Before Magneto goes into
production they need to understand the ability for the product to fulfill the
needs of the customer<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">Quality –
the major tool in positioning your product. It encompasses two key elements: 1)
quality level - how it is made or perceived, and 2) quality consistency - how
it performs over its life.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">Features –
the physical or intrinsic characteristics of your product that contribute to
the benefits it offers.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">Design – a
combination of how the product looks and how it performs.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">• Branding<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">A brand is
a name, term, sign, symbol or design, or a combination of these elements that
identifies the maker or seller of a product or service. Branding is an
important part of a product and contributes to its personality and perceived
value. The power of a brand cannot be underestimated – many people buy on the
strength of brand alone with no regard for price or performance.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">• Packaging<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">Packaging
incorporates the wrapper or container for your product. It serves to protect
the product, ensuring it reaches the buyer in good condition and also conveys
the personality of your brand and important safety and statutory information. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">• Labeling<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">Labeling
incorporates all the written information about your product and usually takes
the form of an adhesive sticker, a tie-on tag or a printed piece of packaging. <o:p></o:p></span></div>
<h4 style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">The
characteristics of the target market</span></h4>
<div class="MsoNormal" style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">The
characteristic of the target market or the product’s potential customers is an
essential part of the product strategy. This is because the company needs to
understand the potential customers’ needs and their characters for the purpose
of developing a product that this group can connect with. Magneto will need to
consider their geographical locations which may encompass region, climatic
conditions and so on, demographics which may include their age, gender among
other variables, psychographics which includes the general personality and
lifestyle, behaviors which includes their level of knowledge and attitude.<o:p></o:p></span></div>
<h4 style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">Market
share objectives</span></h4>
<div class="MsoNormal" style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">Magneto
will need to place focus on their market forecast for this product and their
market share intentions. This will depend on whether they need to achieve
market share dominance or they will just pursue profits or both. Market share
objective will involve determining the size of the market and estimating how
much of that market Magneto will require to meet their corporate and product
goals.<o:p></o:p></span></div>
<h4 style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">Competition</span></h4>
<div class="MsoNormal" style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">Magneto
will need to understand the competitive environment within the product category
and class. In case Magneto is the pioneer for the said product they will need
patents to protect their product from competition if this is not possible then
they should gather information about other companies that are more likely to
produce a similar product. This will enable them develop their product with
strong features to withstand the threat. Competitor analysis makes up for an
important part of product strategy because it seeks to offer insights on how
well to beat the competition through taking advantage of their weaknesses and
the opportunities that generally exist in the market. <o:p></o:p></span></div>
<h4 style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">Desired
product positioning</span></h4>
<div class="MsoNormal" style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">This will
involve the development of a unique selling preposition about the product. The
product by Magneto can be positioned on the basis of an attitude or benefit,
use or application, price or level of quality. The positioning should play to
the company’s product strength and away from weakness. <o:p></o:p></span></div>
<h4 style="line-height: 130%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 130%;">Profit
objectives</span></h4>
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span>
<div class="MsoNormal" style="line-height: 130%;">
<span style="line-height: 130%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">Depending
on the product Magneto is making they may not be able to set their own prices
but in most cases companies can set prices for their products. In that case
then Magneto should pay close attention to the pricing of their product to
ensure they offer value to the customer but also make profits. The price set
versus the cost of production would directly impact profit objectives. Pursuit
of cost leadership which affects the price will also have a direct impact on the
profit targets from the product developed by Magneto. </span><span style="font-family: Times New Roman, serif; font-size: 12pt;"><o:p></o:p></span></span></div>
Timhttp://www.blogger.com/profile/02320500967642559065noreply@blogger.com0tag:blogger.com,1999:blog-1452983399277814092.post-21159331358234384182012-05-24T23:06:00.000-07:002014-08-30T05:21:22.850-07:00Importance of Strategic Marketing to businesses<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Strategic marketing
seeks to establish a sustainable competitive advantage for an organization.
This can be achieved through allocation of resources to opportunities that are
geared towards meeting the organizations objectives. Strategic marketing employs
processes beyond the marketing mix scope to ensure the organization
differentiates itself effectively through providing superior offerings to
customers. It provides the organization with an opportunity to improve on its
strengths while seeking out opportunities and avoiding or dealing with threats
appropriately.<o:p></o:p></span><br />
<h3>
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Strategic marketing and customer value</span></h3>
</div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;"><a href="http://www.entrepreneur.com/marketing/" target="_blank">Strategic marketing</a>
plays a major role in delivering added value by increasing consumer
satisfaction and the quality of the organization’s offerings. Value from a
strategic marketing point of view would include <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 200%; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 200%;">·<span style="line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 200%;">The quality offered being commensurate
with the price being charged <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 200%;">·<span style="line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 200%;">The value that is attached to the
reputation of the brand<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 200%; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 200%;">·<span style="line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 200%;">Value through customer service<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: 200%; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 200%;">·<span style="line-height: normal;">
</span></span><!--[endif]--><span style="line-height: 200%;">Value provided by exceeding the
customer’s expectations<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">In order for the above
to be achieved strategies need to be implemented to better understand the
customer’s needs and how they make their decisions, to incorporate features in
the product or service that would meet these needs and cultivating loyalty and
trust to ensure long-term engagement with the customer.<o:p></o:p></span><br />
<h3>
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Strategic marketing and business portfolio</span></h3>
</div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Strategic marketing
enables the organization to determine the businesses that it should engage in.
Thus the organization only concentrates its efforts and resources towards
developing an attractive business portfolio and understanding the businesses
that it engages in. Apart from determining the direction of the businesses the
organization should engage in, strategic marketing will also guide the process
of developing the organization’s growth policies.<o:p></o:p></span><br />
<h3>
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Strategic marketing and understanding of the environment</span></h3>
</div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Strategic marketing
provides for the understanding of the environment and situation. A PEST analysis
would guide the marketing process in order to gain the highest level of
benefits. Political, economic, social-cultural, technological, legal and
environmental factors are given high priority to enable the organization to
recognize both the opportunities and threats presented by these factors.<o:p></o:p></span><br />
<h3>
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Marketing strategies</span></h3>
</div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Strategic marketing
provides the approaches that would be used to handle the different strategic
business units as they are determined by the organization. These approaches are
derived from the different characteristics of a particular unit. For example,
using the BCG matrix, different units would be classified in different levels
which are stars, cows, question marks and dogs. Stars are high growth products
that are stronger than competitors and have the potential of becoming cash cows
in future. Cows are low growth products with a considerable high market share.
Question marks they operate in high growth markets but are currently in low
market share. Dogs are units that operate in low growth markets and have low
market share making them unattractive.<o:p></o:p></span></div>
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span>
<div class="MsoNormal" style="line-height: 200%;">
<span style="line-height: 200%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">For each of these
levels different strategies may be employed such as building share to turn a
question mark into a star, hold where the organization would invest only enough
to keep the unit going in the case of stars, Harvest in the case of stars to
turn them into cows and Divest in the case of dogs.</span><span style="font-family: Times New Roman, serif; font-size: 12pt;"><o:p></o:p></span></span></div>
Timhttp://www.blogger.com/profile/02320500967642559065noreply@blogger.com0tag:blogger.com,1999:blog-1452983399277814092.post-87690074943969506212012-04-14T23:02:00.000-07:002014-08-30T05:21:43.956-07:00Do private secondary schools in Kenya need a strategy<div class="MsoNormal" style="line-height: 200%; text-indent: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Private
secondary schools in Kenya need a strategy in order to ensure that they offer
value to the community they serve. The schools are also driven by results and
the performance of their students and this means that they need to implement
some strategy to ensure that they meet these objectives. It is through meeting
these objectives that they are able to gain their competitive advantage.
Private secondary schools in Kenya cannot base their performance or expect
results without implementing a strategy that gets them to where they want to
be. If it is the case that these results are achieved through guesswork then
this makes them unstable and unsustainable which eventually reflects negatively
on the stakeholders.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%; text-indent: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;"><a href="http://www.strategy-business.com/" target="_blank">Strategy ensures growth</a> and development in private schools in terms of enrollment,
improvement of learning equipments and facilities. Private secondary schools
need strategy to ensure that there is a low student to teacher ratios in order
to improve the effectiveness of their service and enable them address the different
needs of the students with a personalized touch. Strategy in the private
schools will also guide professional development of the staff this will in turn
translate to better overall performance. This will ensure that the private
schools are able to retain excellent and differs faculty. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%; text-indent: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Strategy
will ensure that the private secondary schools utilize their resources
adequately through appropriate allocation. This ensures that all resources
allocated for educational or administrative purposes are utilized as such. For
example the school bus may not be used to run the principals private businesses
instead of taking students and teachers on educational field trips. This
represents misuse of the resources which were to be used for purposes of
improving the schools performance.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%; text-indent: .5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Private
secondary schools need a strategy to ensure they remain focused on their
objectives. Just like any other entity private schools can also lose focus of
their goals in the long run. A strategy helps ensures that the stakeholders are
constantly reminded of what they are required to achieve. For example if the
institution’s vision is to offer world class standards of education or increase
the level of diversity or improve performance to be the top school nationally.
Then all actions by the institutions should be in support of that vision. This
means that private schools need a strategy to govern their actions in order to
work towards achievement of the vision.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-indent: 0.5in;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="line-height: 200%;">Private
secondary schools need a strategy to help them in dealing with the external and
internal environments. Just like any entity, private schools also exist within
an environment which is unpredictable and can </span><span style="line-height: 32px;">wreak</span><span style="line-height: 200%;"> havoc if the entity is not
prepared. So the strategy helps in forecasting and predicting some of these events and if they are noticed earlier </span><span style="line-height: 32px;">the</span><span style="line-height: 200%;"> negative impacts from the
environmental changes can be minimized or avoided </span><span style="line-height: 32px;">altogether</span><span style="line-height: 200%;">. Strategy also
presents opportunity for adaptations to the environment for private schools.<o:p></o:p></span></span></div>
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span>
<div class="MsoNormal" style="line-height: 200%; text-indent: .5in;">
<span style="line-height: 200%;"><span style="font-family: Times, Times New Roman, serif; font-size: large;">In
conclusion, private secondary schools in Kenya need a strategy as illustrated.
It would be risky for private secondary schools to operate without a strategy
and miss out on the benefits that it offers.</span><span style="font-family: Times New Roman, serif; font-size: 12pt;"><o:p></o:p></span></span></div>
Timhttp://www.blogger.com/profile/02320500967642559065noreply@blogger.com0tag:blogger.com,1999:blog-1452983399277814092.post-61015004391421864662012-03-24T22:59:00.000-07:002014-08-30T05:22:06.047-07:00Internet marketing in Kenya businesses <div class="MsoNormal">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 115%;">Economic
survey of Kenya and effects on Internet marketing<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 115%;">According to data from the Economic survey of Kenya
report 2013 Kenya recorded a decrease in inflation from 14.0% in 2011 to 9.4%
in 2012. Total electricity generation increased by 3.9% in 2012 (7,851.2 GWh)
as compared to 2011 (7,559.9 GWh). Number of connections under the rural
electrification increased by 23.7% in 2012, this explains the sustained growth
in mobile subscriptions and internet connectivity. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15pt; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">In
regards to internet marketing the data shows opportunity for companies and
businesses to invest in internet marketing. This is because the number of
people with access to mobile phones is increasing and their ability to connect
to the internet is improved. This means it is important to capture this traffic
by paying attention to the changes and growth currently being realized in terms
of connectivity. This can also be attributed to consumers growing purchasing
power given the drop in inflation and increased in electricity access to the
rural parts of the country.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 115%;">The need to enhance connectivity to the entire
population is entrenched in Kenya’s vision 2030 under the economic pillar.
Within its objective to improve infrastructure the country seeks to improve
telecommunication networks and in turn provide internet connectivity to all.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15pt; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><b>Forms of <a href="http://www.copyblogger.com/imfsp/" target="_blank">Internet Marketing</a> In Kenya</b><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15pt; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">In this case, business owners of
various kinds employ web developers to develop for them websites and they
advertise their products there. This is a very powerful form of Internet
Marketing in Kenya because as the web users come across the site they are
interested in or the products they are looking for, they get in touch with the
web owners and the business deal is sealed. Nearly all the organizations in
Kenya are employing this technique of web development in their marketing
strategies.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15pt; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Another common form of online
marketing mostly used in Kenya is the use of social media. Internet Marketing
in Kenya via social media has been very effective especially in the fashion
industry. Many organizations have opened social pages like face book and
twitter where they interact with their clients and respond to their views. Some
of them design specific products for their customers and hence social media has
become an effective tool of marketing.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15pt; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">E mail marketing is also very common
in Kenya. Internet Marketing in Kenya is sometimes done by business people
sending messages to the target population randomly to their phone numbers or e
mail addresses. The challenge is that this method has been used by many fraud
stars to steal from the general public. There are many other forms of Internet
Marketing in Kenya, but these are the most common ones.<b> <o:p></o:p></b></span></div>
<div class="MsoNormal" style="margin-bottom: 15pt; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><b>Challenges of Internet Marketing in
Kenya</b><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15pt; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">As a developing country, Kenyan
infrastructure is not well developed. Internet connection heavily relies on
internet connection and power supply. Research shows that a very small
population of Kenyans has a 24 hour access to the internet. This means that very
few people can be reached on Internet Marketing in Kenya. A very big population
in Kenyans also leaves in the rural areas where there is limited or no power
supply. This renders the population that can get access to computer use to be
very few.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15pt; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">The challenge of infrastructure in
Kenya makes online marketing to mainly reach the people in towns and a few
people in the villages. Given that a big population of Kenyans lives in rural
areas that have been connected with the fiber optic cable and lack power connection,
poor infrastructure is a major drawback to Internet Marketing in Kenya. The
other challenge is that many Kenyans live below the poverty line, thus fighting
for basic needs cannot allow them visit the internet. Information posted online
ends up reaching only part of the target market.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15pt; text-align: justify;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large;">Benefits
of Internet Marketing in Kenya<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 15pt; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">One advantage with e marketing in
Kenya is that with the arrival of the fiber optic cable, it has become very
cheap and fast to advertise on the internet. Internet Marketing in Kenya is
becoming one of the cheapest forms of marketing that is available within the
region. The other advantage is that there are several institutions country wide
that trains the basics of computer use at very reasonable price. A high
percentage of Kenyans are therefore computer literate and thus accessing
information on Internet Marketing in Kenya is not a challenge to many Kenyans.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15pt; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">However, firms are rolling out
different solutions to reduce the gulf between payments and e-commerce. In
February this year, Safaricom launched the M-Pesa prepay safari card which
allows its users to transact business online. In September Airtel and MasterCard
launched payonline, a platform that enables the former’s subscribers to buy and
pay for goods and services online using the latter’s cards. And down South, MTN
launched paid, a system that facilitates South Africans to pay for goods and
services online using a pin-based debit card.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15pt; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">These efforts are commendable, but
insufficient if they are not complemented by measures to persuade Kenyan online
shoppers to consider shopping and paying for goods using these cards. This
festive season is a great opportunity about to vanish for Kenyan businesses to
do that. They are offering an abundance of Christmas offers and even
advertising them on their websites, but there’s neither information nor
incentives to encourage customers to shop and pay for these offers online.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15pt; text-align: justify;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">On December 16 2011, Safaricom
concluded a nationwide tour to promote its products/services. These events
attracted crowds similar to those who attend political rallies. They were not
only entertained by comedians and musicians, they also won freebies such as tee
shirts, hats and umbrellas. Why can’t Safaricom conduct a similar initiative to
persuade (and reward) its subscribers with internet connection in their homes
to use its safari card? Why hasn't Airtel Kenya added information regarding its Payonline solution to its website? Both mobile phone service providers account
for approximately 80% of Kenya’s 25 million subscribers. Imagine the effect
their efforts to convince a substantial number of these subscribers to sign up
to their respective offerings would have on online transactions in Kenya. One
result is that the number of cards (Visa) will increase from the current 2
million. In addition, none of these companies have displayed the energy to
update the public on the successes and challenges of these initiatives,
compared with the enthusiasm they exhibit when they regularly update us on the
progress of their other promotions, particularly those that have to do with
winning cash.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 115%;">Kenya
cultural effects on digital marketing<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin: 11.25pt 0in; text-align: justify; vertical-align: baseline;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Globalization in Kenya has led to a
digital awakening. Kenya is now an IT hub in Africa with some of the greatest
innovations being born as a result. Mobile money transfer and mobile banking
services have revolutionized Kenya. There are more people online using their
mobile phones in Kenya than in any other country in East and Central Africa.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15pt; text-align: justify;">
</div>
<div class="MsoNormal" style="margin: 11.25pt 0in; text-align: justify; vertical-align: baseline;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Communication has been much easier
across Kenya with the advent of technology. This has also made it to interact
more with her neighbours if not the whole world. Diplomatic relations with
other countries has been made much easier through the use of technology. It is
easier to have a Skype/video conference with someone thousands of miles away in
real time. Countries are now connected and have bilateral relations.</span><span style="font-family: Times New Roman, serif; font-size: 12pt;"><o:p></o:p></span></div>
Timhttp://www.blogger.com/profile/02320500967642559065noreply@blogger.com0tag:blogger.com,1999:blog-1452983399277814092.post-10667368990034335472012-02-18T22:43:00.000-08:002014-08-30T05:22:38.103-07:00ICT for development MDG6<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Combating HIV/AIDS,
Malaria and Other Diseases is the sixth goal in the ongoing initiative by the
UN and member countries which began in 2000 at the turn of the millennium known
commonly as the millennium development goals (MDGs). <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">ICT has a role to play in
combating HIV through stopping or reversing its spread globally. ICT has been
able to spread information about the disease faster and effectively to far
flung areas of the globe. Radios, televisions, mobile phones, computers and
other gadgets have been used to relay information that is aimed at combating
the spread of HIV. People all over the globe have been educated on issues that
revolve around stigma associated with the disease. Communities are now more
open about this disease and the victims are continuously being encouraged to
seek medical help.</span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">Scientists and
researchers also use ICT to share their findings among themselves and with the
rest of the world. This has helped in coming up with new ideas that would see
cures being developed to eliminate the disease. Media has been used to bring
together groups of scientists, victims of the disease and those susceptible to
falling victim for purposes of research and cure development.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 200%;">ICT has also been used
in documenting progress in how the disease is being dealt with and reports are
published to show areas where management and containment have been successful
and where some strategies have failed. This increases the awareness of all
stakeholders in the fight against the disease and works to improve their participation
in programs that would help stem the spread of HIV/AIDS.<o:p></o:p></span></div>
<span style="font-family: Times, Times New Roman, serif; font-size: large; line-height: 115%;">ICT has also been
used by patients to access information that is useful to them. Mobile phones
have helped in relaying this information to where the patients are. Mobile
applications have also been developed to ensure that treatment is taken at the
appropriate time using reminders</span>Timhttp://www.blogger.com/profile/02320500967642559065noreply@blogger.com0tag:blogger.com,1999:blog-1452983399277814092.post-45993833151462555612012-01-17T22:37:00.000-08:002014-08-30T05:24:45.127-07:00Causes of slow intranet and impact on business<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><b>Reasons for slow intranet </b></span><br />
<br />
<ul>
<li><span style="font-family: Times, 'Times New Roman', serif; font-size: large; line-height: 200%;">Users could be wasting
the bandwidth through running heavy downloads or opening a variety of tasking
websites like social media platforms. This reduces the amount of bandwidth
available thus slowing down the system. This is because such websites and
downloads use a lot of bandwidth when running.</span></li>
<li><span style="font-family: Times, 'Times New Roman', serif; font-size: large; line-height: 200%;">The other reason could be that the
number of users has increased and thus running of tasking websites has also
probably increased. This would result to slowing down the entire system of the
intranet and thus connectivity would be hindered.</span></li>
<li><span style="font-family: Times, 'Times New Roman', serif; font-size: large; line-height: 200%;">A router could also be used in the
intranet connection and if that is the case users accessing the intranet
remotely would encounter slow speeds if the router is unable to encrypt VPN
(Virtual Private Network) fast enough.</span></li>
<li><span style="font-family: Times, 'Times New Roman', serif; font-size: large; line-height: 200%;">Network interface card, computers
with bad network adapters can slow down the entire network. Faulty NICs are
known to broadcast junk (useless) packets of data. This increases traffic on
the network and eventually slowing down all users.</span></li>
</ul>
</div>
<div class="MsoNormal" style="line-height: 200%;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large;">Solutions<o:p></o:p></span></b></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Below are solutions to the above
issues in respective order.</span></div>
<div class="MsoNormal">
<br />
<ul>
<li style="line-height: 200%;"><span style="font-family: Times, 'Times New Roman', serif; font-size: large; line-height: 200%;">There are several softwares that
can monitor the protocols that are putting pressure on the bandwidth. These
softwares also have the ability to kill some of the protocols and stop certain
websites from loading and other operations such as downloads.</span></li>
<li style="line-height: 200%;"><span style="font-family: Times, 'Times New Roman', serif; font-size: large; line-height: 200%;">Another solution would be to
increase the amount of bandwidth in direct promotion to the amount of use in
the organization. This will ensure everyone is allocated enough to continue
with fast speeds on the network.</span></li>
<li style="line-height: 200%;"><span style="font-family: Times, 'Times New Roman', serif; font-size: large; line-height: 200%;">The router can be replaced by use
of a pfSense box (open source firewall/ router) as replacement or used with the
router to improve its VPN encryption speed in order to keep up with
connectivity. This would be best for people accessing the intranet remotely.
This is because data being sent via VPN needs to be encrypted and if this is
not done fast enough then the resultant effect would be slow response for the
user.</span></li>
<li><span style="font-family: Times, 'Times New Roman', serif; font-size: large; line-height: 200%;">Network interface cards that are
faulty should be replaced to ensure the speeds on the network improve.</span></li>
</ul>
</div>
Timhttp://www.blogger.com/profile/02320500967642559065noreply@blogger.com0