Importance of Marketing to socioeconomic development

     Marketing creates employment, as a profession it can create jobs like advertising manager, public relations manager, media planning manager, sales strategy manager, brand managers etc.

     Marketing raises people’s standards of living, marketing can raise the standard of living of both the marketer and the consumers since they will have proper knowledge of the product they are consuming through marketing.

     Marketing pays for most of the entertainment and news that the mass media provides to the public. Through the huge marketing budget that most established companies have, marketing is able to pay for all its personnel and activities that goes around the marketing processes.  

     Marketing facilitates international trade , through marketing international companies are able to find markets for their products and services, many firms are now able to compete both locally and internationally through marketing of their products and services.

     Marketing leads to improvement of infrastructure .i e for banking industry where they have more teller points, more services like mobile banking, cash point to attract more clients to their services and products.

     Marketing improves social economic status of the citizens, marketing helps to raise the standards of living of the marketers as professionals and it also improves the lives of the consumers as they are now consume more competitive products and enjoy better quality services.

     Information generation is a strategic role of marketing. Through marketing, information about the product i.e. benefits, usage, expiry dates, is given which makes the consumer knowledgeable about the product. Marketing departments can also have their marketing intelligence/research units gather information on what is happening in the market. 

     Marketing makes possible the availability of the much needed foreign exchange. By engaging in both export and import trade a country is able to have a balanced foreign account thereby meeting its foreign exchange needs.
     Marketing provides incentives for innovativeness, inventions and efficiency.

     Marketing provides entrepreneurial talents/ opportunities especially for the small-scale market intermediaries. Marketing as a profession has created many entrepreneurs, e.g. in the media industry we have many advertising agencies owned by many Kenyan entrepreneurs like Aegeis and Saracen.  

     Marketing leads to accumulation of capital through enhanced savings, for instance in the financial sector i.e. the banks and insurance companies give very good incentives to attract many client to do savings with them, e.g.  Faulu bank, this has been achieved through marketing of these products and services.

     Marketing stimulates demand which in turn enhances production and increased utilization of resources. Through sales promotions, advertising, CSR, PR activities product and services consumption is highly enhanced. This helps in providing information about the product and in turn influencing the consumer purchasing decisions.

Kenya vision 2030 political pillar

Political Pillar

The Political Pillar of Vision 2030 objective is to move to the future as one nation and envisions a democratic system that is issue based; people centered, results oriented, and are accountable to the public. It targets five main areas: The rule of law – the Constitution of Kenya, electoral and political processes, democracy and public service delivery, transparency and accountability, and security, peace building and conflict management

Rule of Law. Kenya’s 2010 constitution provides for increased accountability and transparency to combat pervasive corruption, but no top officials have been successfully prosecuted for corruption since 2002

Electoral and Political Processes. The first application of technology in the 2013 elections aimed to guarantee the integrity of the voter register through the use of a Biometric Voter Registration system that was acquired at a cost of 95 million USD.

Democracy and Public Service Delivery

Transparency and Accountability. The police, the judiciary, and the Ministry of Defense have been identified as some of the country’s most corrupt institutions. Although the judiciary is independent, the courts are understaffed and underfinanced, leading to delays.

Security, Peace-Building and Conflict Management. In September 2013, it suffered its largest terrorist attack since the 1998 U.S. embassy bombing.

Kenya Vision 2030 social pillar

Social Pillar

The Social Pillar of Vision 2030 has the objective of improving the quality of life for all Kenyans. It aims to do this by targeting human and social welfare programs, specifically: education and training, health, environment, housing and urbanization, children and social development, and youth and sports.

Education and Training, many educational institutions opening up at all levels offering both local and international curriculum to fit the needs of the learners, e g very many universities have come up with evening classes to cater for the needs of the working class who are not available during the day this has been enhanced through marketing,

The Health Sector, marketing has led to improvement of services offered at both private and public health facilities through competition.eg cancer centers and proper awareness on various health issues for instance healthy eating a program on NTV Sunday morning.

The Environment, Waste management system, rehabilitation and Protection of Indigenous Forests in Five Water Towers preparation of a National Spatial Plan, Secure Wildlife Corridors and Migratory Routes

Housing and Urbanization, Producing 200,000 Housing Units Annually by 2012 under Public Private Partnerships (PPPs) and Other Initiatives Establish Housing Technology Centers in Each Constituency Installation of Physical and Social Infrastructure in Slums in 20 Urban Areas Enacting Housing Bill, 2006 to Legislate for a One-Stop Housing Development Approvals Mechanism Develop an Integrated Growth and Development Strategy for Six Metropolitan Regions.

Gender, Youth and Vulnerable, Women  and youths Enterprise Fund, Establishment of Consolidated Social Protection Fund, Representation of People with Disabilities in Decision Making Process ,Gender Mainstreaming, Affirmative Action Policy Gender Disaggregated Data, Implementation of Disability Fund

Equity and Poverty.Poverty levels remain high in Kenya. The country is unlikely to meet the millennium development goal (MDG) to halve extreme poverty by 2015. The most recent data suggests roughly 45% of the population lives on less than $1.25 a day, and more than 65% on less than $2.